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Why should you consider PR for your business?
It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business...
Claire Elbrow
May 15, 20182 min read
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Are you clear about what you want from PR? I hope so!
If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very...
Claire Elbrow
Apr 10, 20183 min read
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PR - What doesn’t work anymore!
I think as PR bods we are all probably aware of this but here are the top three PR activities which don’t work anymore – and send us all...
Claire Elbrow
Sep 27, 20172 min read
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What is PR and does your small business need it?
Good communication will let people know that your company, your brand and your products or services exist. Strong messaging helps turn...
Claire Elbrow
Sep 21, 20174 min read
11 views
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Developing a killer PR brief
As many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in,...
Claire Elbrow
Jul 3, 20173 min read
12 views
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Blurred lines…
Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the...
Claire Elbrow
Jul 2, 20173 min read
7 views
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Making the most of your media coverage
You’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you...
Claire Elbrow
Apr 7, 20173 min read
2 views
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