#freelancePR

Claire Elbrow

May 15, 20182 min read

Why should you consider PR for your business?

It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business...

Claire Elbrow

Apr 10, 20183 min read

Are you clear about what you want from PR? I hope so!

If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very...

Claire Elbrow

Sep 27, 20172 min read

PR - What doesn’t work anymore!

I think as PR bods we are all probably aware of this but here are the top three PR activities which don’t work anymore – and send us all...

Claire Elbrow

Sep 21, 20174 min read

What is PR and does your small business need it?

Good communication will let people know that your company, your brand and your products or services exist. Strong messaging helps turn...

Claire Elbrow

Jul 3, 20173 min read

Developing a killer PR brief

As many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in,...

Claire Elbrow

Jul 2, 20173 min read

Blurred lines…

Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the...

Claire Elbrow

Apr 7, 20173 min read

Making the most of your media coverage

You’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you...