Claire Elbrow
Christmas is just a jump away!
When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.
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Claire Elbrow
Jul 5, 20192 min read
Positioning your PR pitch
Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how
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Claire Elbrow
Mar 7, 20192 min read
March Awareness Days
If you are looking for some new hooks for your business PR, have a meander through these upcoming awareness days. March 7th World Book...
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Claire Elbrow
Mar 6, 20193 min read
Zero to Hero - Building your email list
Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of...
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Claire Elbrow
Aug 30, 20186 min read
How to measure the ROI on your business content marketing campaigns.
More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...
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Claire Elbrow
Jun 24, 20186 min read
What should you consider when starting your business?
Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...
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Claire Elbrow
May 29, 20183 min read
Reasons to celebrate today!
Firstly and most importantly, it's #NationalBiscuitDay today - a totally top day in our books! Secondly, the GDPR panic is over for the...
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Claire Elbrow
May 15, 20182 min read
Why should you consider PR for your business?
It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business...
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Claire Elbrow
Apr 10, 20183 min read
Are you clear about what you want from PR? I hope so!
If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very...
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Claire Elbrow
Feb 14, 20184 min read
Telling your story.
Journalists are busy people! They get hundreds of story ideas every week. So how can you make your small business story stand out?...
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Claire Elbrow
Feb 2, 20184 min read
Startups: 5 Social Media Tips to get you going!
If you are just setting out on your journey with your new business, you might be unsure what tack your should take on social media. Fear...
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Claire Elbrow
Jan 19, 20184 min read
Times they are a-changing! Facebook announces news feed changes.
Turmoil this week as everyone mulls over the latest Facebook changes! However, we do need to remember that Facebook is always evolving...
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Claire Elbrow
Jan 4, 20184 min read
How to make Twitter work for your business.
Choosing the social media platform for your business can be a trial! Do you do everyone one or should you just look at a couple and do...
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Claire Elbrow
Nov 8, 20172 min read
Calm after the storm!
After a super busy few months, it has been great to have this week to reflect how Blue Lizard Marketing has done this year and finalise...
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Claire Elbrow
Sep 28, 20171 min read
Where to find great images for your content marketing
There are a good number of free sites you can find images for your content marketing. Here’s a few of my favourite copyright free sites....
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Claire Elbrow
Sep 27, 20172 min read
PR - What doesn’t work anymore!
I think as PR bods we are all probably aware of this but here are the top three PR activities which don’t work anymore – and send us all...
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Claire Elbrow
Sep 21, 20174 min read
What is PR and does your small business need it?
Good communication will let people know that your company, your brand and your products or services exist. Strong messaging helps turn...
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Claire Elbrow
Aug 15, 20173 min read
Got the summertime blues?
Need a cure? For small businesses the summer can be frustrating – people on holiday, delays in new project decisions, sales dipping and...
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Claire Elbrow
Aug 3, 20173 min read
Happy Snaps - getting the best from your photo shoot
When you are commissioning a photographer for your project, you may not immediately think of writing a brief, particularly if you are...
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Claire Elbrow
Jul 4, 20172 min read
Keep us updated!
We manage a number of social media accounts with clients – I say ‘with’ clients, as it is ‘with’ rather than ‘for’. Keeping your content...
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