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Developing a killer PR brief
As many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in,...
Claire Elbrow
Jul 3, 20173 min read
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Blurred lines…
Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the...
Claire Elbrow
Jul 2, 20173 min read
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A moment of crisis! Is your business prepared?
Of course, the best way to deal with any crisis is to be prepared in advance. However, the whole definition of crisis management is ‘the...
Claire Elbrow
May 5, 20173 min read
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Making the most of your media coverage
You’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you...
Claire Elbrow
Apr 7, 20173 min read
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