BLUE LIZARD MARKETING

As it’s a holiday for celebrating all things horrible, haunted and hilarious, Halloween offers an opportunity for every retailer.

No matter how many people you follow on Twitter, lists offer a simple way of organising and targeting. They allow you to engage more effect

If your inspiration has disappered to the beach and content is the last thing on your mind, these awareness days might give you a bit of foo

When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.

Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be...

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company,...

Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up...

Today I counted the number of brand messages that ran across my eyeline via social media, email and the internet. So far, I have got to...

If you are looking for some new hooks for your business PR, have a meander through these upcoming awareness days. March 7th World Book...

Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of...

It’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this...

The lights are up, the cards written, and the gifts wrapped! Really, you are way too organised! In the real world, most people are still...

Black Friday comes to us from the US. It is the day after American Thanksgiving and marks the start of the shopping season. We have...

Budgets are tight when you are running a small business and your marketing budget is likely to be limited, so you need ensure you spend...

Social media marketing remains a key element in every business marketing strategy nowadays – whether you are a small business owner, a...

More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...

It’s a challenge! It cannot be denied! First things first, you must be clear of your overall company goals and your values. As with...

Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...